At Purple Chilli, we believe you have the right to quality food that is fresh, safe and wholesome. This is why we grow our vegetables and fruits organically, using clean water and nutrient rich soils. We never use chemical pesticides, synthetic fertilizers or genetically modified organisms (GMOs). We pluck the produce only when it is fully ready, a few hours before it reaches your doorstep - so fresh you can almost taste the dew. Last but not the least, we are mindful of our impact on the environment and follow sustainable practices that minimize energy and water consumption.
In other words, we promise to only send you the kind of vegetables and fruits that we would want to eat.
Why is a chilli always long, fleshy, and green?
Purple Chilli’s co-founder Shashi grew twenty five different varieties of chillies on his farm, including his favourite gaganmukhi, a purple chilli that had an unusual way of growing with its tip facing the sky. However, at the supermarket, he would always find the same green chilli all throughout the year. This led to the larger question- why does our food look and taste like it has been manufactured in a factory?
Thinking about this further led to an uncomfortable truth: modern agriculture is geared towards mass producing food that is perceived to fit the needs of an imagined urban consumer. However, most of us may never fit this mould. When we asked around, we found that most of our friends and family preferred the idea of eating seasonal, local & organic food, and believed it would be healthier. They just couldn't figure how to find it.
This led to a personal mission to grow high quality organic vegetables and fruits. We started by approaching a group of farmers near Ramanagara (around 70km from Bengaluru) and convinced them to try out organic farming. We worked with them as partners, experimenting with a number of innovative organic farming techniques, designed to ensure the health of the farm, the farmer and the produce. At the other end, we built a strong supply chain system that could be relied upon to maintain the freshness of your food till it reaches your doorstep.
This is the result. We hope you like it.
Organic farming is not an easy choice. It can feel like you are swimming against a tide, when you see such a large majority of farmers using chemical fertilizers and pesticides at every stage of crop growth. (This is an even tougher decision when you are a small farmer, as you constantly worry about how your harvest will be impacted.) Operationally, organic methods require isolation from nearby farms that may be using chemicals and complete control over the source of farm inputs, both of which aren't always easy.
We knew that to be successful, we first needed to get our science in place. First, we created a design for our farms that directly addressed the issues of farm isolation and control over farm inputs. For example, we grow thick bushes and trees on the periphery of our farms, which act as a natural barrier and are a rich source of biomass. Each farm contains a large composting pit, where biomass from the farm is naturally converted into nutrient rich farm manure. We tackle pests through a mix of combination planting, pheromone traps and natural formulations such as garlic paste. We also apply common sense agricultural practices such as crop rotation to keep the soil healthy and ward off pests.
Second, we put in place rigorous testing mechanisms to ensure adherence to organic practices. Our team visits each and every farm at least twice a week. The farms are subject to spot checks and audits by independent third party inspectors. Most importantly, our produce is chemically tested to ensure it is safe.
Don't take our word for any of this - we encourage you to visit our farms on one of our Open Farm Days and observe our techniques before you trust us and our produce with the health of your family. Do write in - we would love to have you over to witness what we are trying to create.
(Preferably in person, at an Open Farm Day!)
(Preferably in person, at an Open Farm Day!)
Siddharth has a deep understanding of the agribusiness sector and is passionate about the potential it has to transform our society. Agricultural related businesses have been his focus throughout his professional life. He was the head of the agriculture portfolio at the Acumen Fund, worked with non-profits to improve the efficacy of agriculture development programs at the Bill & Melinda Gates Foundation, and advised a number of corporations on their strategy and operations as a consultant at McKinsey & Company.
He has an MBA from Harvard Business School and a Bachelors of Technology from Indian Institute of Technology-Madras.
Shashi is a farmer at heart and nothing excites him more than the company of food and farmers. He is an organic farming expert, enthusiast and borderline obsessive, and spent a part of his life growing all of his own food for a couple of years. He is the co-founder of Akshayakalpa, India's first and largest organic milk company, a brand that is trusted by over 10,000 families in Bengaluru. His second love is engineering, and he often applies its principles to designing and implementing solutions for organic agriculture.
He has a Masters degree from the Illinois Institute of Technology at Chicago and a Bachelors degree from Kalpataru Institute of Technology at Tiptur.